Last updated : October 10, 2017 12:06 pm
Looking to depict the creative aspiration in the most accurate way in retail design & VM, these props can be produced with lesser effort and cost.
Harjee Gandhi, Director, HG Graphics told Retail4growth, “The creation of a 3D printed object is achieved using additive processes. An object is first created by laying down successive layers of material until the object is created. Each of these layers can be seen as a thinly sliced horizontal cross-section of the eventual object. 3D printing is the opposite of subtractive manufacturing which is cutting out / hollowing out a piece of metal or plastic for instance a milling machine. It also enables you to produce complex (functional) shapes using less
The process also makes the process much faster than the traditional way with being cost effective in terms of testing prototypes and producing the props. “3D printing allows ideas to develop faster than ever. At the same time, process allows the creation of parts and/or tools through additive manufacturing at rates much lower than traditional machining. Above all, the personalizations and clear communications that the brands can make are phenomenal,” Gandhi added.