Last updated : June 26, 2020 11:10 am
Hindustan Unilever said it would stop using the word "Fair" in the brand, adding that the new name for the cream was awaiting regulatory approvals.
The move comes after Johnson & Johnson decided to exit the fairness cream category in India and Middle East after such products have come under renewed social pressure in recent weeks amid a global debate about racial inequality.
The fairness cream category is a high revenue market for HUL in India with Fair & Lovely having revenue of Rs 2,000 crore and is part of the company’s beauty and personal care category which is worth Rs 17,000 crore. For Johnson & Johnson, the revenue is insignificant in India.