Last updated : June 09, 2026 2:40 pm
Throughout 2026, Hisense India has continuously scaled its national and regional footprint by collaborating with top-tier consumer electronics retail chains. Through this collaboration, Hisense’s complete portfolio will be available in more than 86 Sonovision stores in Andhra Pradesh and Telangana.
Hisense India, a leading brand in consumer electronics and home appliances, has announced its offline retail partnership with Sonovision, further accelerating the brand’s expansion vision across South India. Through this collaboration, Hisense’s complete portfolio of televisions and air conditioners, along with its upcoming washing machine and refrigerator lineups, will be available across more than 86 Sonovision stores spanning Andhra Pradesh and Telangana.
A recent Nielsen India Internet Report highlights that 25% of households in South India own a smart TV, fuelling strong demand for IoT-enabled and large-screen home ecosystems. This partnership reinforces Hisense India’s commitment to strengthening its regional retail network and making its innovative, premium product range more accessible to high-growth markets. The announcement closely follows the inauguration of Hisense's first state-of-the-art manufacturing facility in Sri City, Andhra Pradesh, providing the brand with a distinct logistical and supply chain advantage in the region.
Pankaj Rana, CEO of Hisense India says, “Expanding our offline presence is helping us build a deeper understanding of evolving consumer preferences across India, especially in South India where demand for premium entertainment and smart home solutions is growing rapidly. Consumers today are looking for products that are designed around their everyday lifestyles, whether it is powerful cooling solutions suited for Indian climatic conditions, connected appliances for modern households, or immersive large-screen experiences for movie lovers and gaming enthusiasts. Through our partnership with Sonovision, we aim to bring these globally advanced and locally relevant innovations closer to consumers across Andhra Pradesh and Telangana while strengthening our retail and service presence in the region.”
Commenting on the partnership, Bhasker Murthy, Managing Director, Sonovision, said, “We are excited to partner with Hisense India and introduce its globally acclaimed range of televisions and home appliances across our retail network. Hisense’s focus on innovation, quality, and value aligns perfectly with the expectations of consumers in Andhra Pradesh and Telangana. We look forward to building a strong and successful association together."
The onboarding of Sonovision further accelerates Hisense India’s rapid offline penetration. The company is systematically enhancing its retail and after-sales service network through high-impact partnerships to boost product accessibility and customer engagement.
Throughout 2026, Hisense India has continuously scaled its national and regional footprint by collaborating with top-tier consumer electronics retail chains. This new alliance with Sonovision builds upon Hisense India’s successful nationwide network, which already includes partnerships with Reliance, Sathya Agencies, Nandilath G-Mart, Great Eastern Retail, and Patra Electronics, along with a wide network of authorized dealers nationwide.