H&M India partners with Myntra and Jabong

H&M India has signed a deal to sell products on e-commerce platforms Myntra and Jabong.

Swedish fashion retailer H&M (Hennes & Mauritz), known for its sustainable and moderately-priced merchandise, has entered into partnership with Flipkart-owned Myntra and Jabong to sell its merchandise online in India.

“India is a growth market with large potential and we look forward to making our brand available to new customers across the country. Myntra and Jabong will be an important complement to H&M’s existing physical and digital stores in India,” Karl-Johan Persson, CEO H&M group said in a statement.

Amar Nagaram, Head – Myntra and Jabong said, “As India’s leading fashion destination for international brands, this partnership will allow millions of online shoppers across the country to access and experience the best of H&M and have it delivered at their doorsteps.”

The world’s second largest fashion retailer opened its first store in India in 2015 and today it has 41 stores in the country with net sales amounting to about 1.4 billion Swedish kronor for the financial year 2018.