Last updated : January 23, 2019 7:42 pm
This expansion saw the brands AND & Global Desi strengthening their footprint in a number of Tier-2 and Tier-3 cities
The three flagship brands from HOAD – AND, Global Desi and Anita Dongre, contributed to this achievement with 49, 49 and 2 new stores each, making the former two brands one of the largest players in their own categories, Women’s Western Wear & Women’s Fusion Wear, respectively.
This expansion saw the brands AND & Global Desi strengthening their footprint in a number of Tier-2 and Tier-3 cities, right from Jammu in North to Cochin in South, & from Jamnagar in West to Imphal in East. Both the brands are now present in 55+ cities with their exclusive stores.
“Right from the onset of my career, I have believed that fashion should be accessible to all and it has been my vision to democratise fashion in India. I have an excellent team now that helps me bring this vision to life”, said Anita Dongre, Creative Director, HOAD.
Last year the label have also achieved a substantial growth in the MBO presence for brands AND & Global Desi with 90+ new MBO’s across the country. This is in addition to the existing 670+ retail points the brands occupy in Large Format stores like Lifestyle, Shoppers Stop, Pantaloons, Central etc.