Last updated : September 27, 2017 6:57 pm
Exclusive display of 40 British brands under one roof .
Kumar Iyer said, “Tastes of Britain, at HyperCITY stores across India, is going to be a great festival of British food and drink. There will be a myriad of British products here for people to experience from cheese and biscuits, to jams and cereals – there will be something for everyone! I’m looking forward to this week’s launch in HyperCITY Mumbai, not least as I am looking forward to trying my hand at cooking some of my own very favourite foods.”
Ramesh Menon, CEO- HyperCITY said, “Through ‘Tastes of Britain’, we aim to position HyperCITY as an aspirational retailer, above the current run-of-the-mill ones; and strengthen our positioning of ‘Something Fresh every day’. Since, British cuisine has always been experimental with its multicultural flavours, making it a potpourri of eclectic styles, we want our customers to savour these authentic products exclusively at HyperCITY. We also wish to capitalise on the opportunity and trigger impulse purchases in-store and drive strong category growth.”