Last updated : February 17, 2020 10:04 am
The service offers efficiency in store design and layouts, hyperlocal consumer insights, communication, activation, influencer marketing, digital media, OOH, cinema and various other guerrilla marketing initiatives all under a single roof.
Commenting on the launch, Haresh Nayak, MD Hyperspace & Group MD Posterscope, South Asia, said, “Impactful store launches are critical for success of brands at a ground level and marketing of stores is going extremely Hyperlocal while brands are looking at a single window that offers a complete solution for store launches which is driven by insights and deep understanding that are very hyperlocal in nature. In such a situation it’s imperative for brands to get the best ROI and as supportive partners, we believe it’s our responsibility to cater to these needs. Hence with the evolution of Engage Hyperlocal, we bring to you sharper targeting backed with the best of technology and complete transparency.”
Hyperspace’s heat mapping capabilities across 19200 pin codes along with multiple physical and digital data points enables Engage Hyperlocal to seamlessly tap current customers of a brand, foresee the potential of the market and understand media consumption behaviour at granular levels.