RMAI appreciates the best of work in rural marketing at Flame Awards 2017
The RMAI Flame Awards Asia 2017 and Flame Leadership Awards, which recognise Asia’s best corporate and individual Rural Marketing works, were announced on April 28, 2017 at a glittering evening full of entertainment, excitement and euphoria at Vivanta by Taj Dwarka in New Delhi. The ceremony was hosted by the lively and impassioned Sanchali Arora.
The entries this year at Flame Awards Asia ‘17 were invited from India and other Asian countries. These were graded across four criteria: Concept, Activity, Amplification and Results. Campaigns & Initiatives that launched or debuted between January 1 and December 31, 2016 were eligible to enter the competition.
Over 300 Business leaders, corporate, GOI & leading rural marketing agency representatives attended the presentation ceremony. Dialogue Factory and Impact Communications had a tie as both won four Golds, followed by JWT with 3 Golds. Impact Communications emerged as the biggest winner of the night clinching as many as 18 metals with its recently launched digital vertical Natter bringing home 5 metals.
Among the International entrants Lemon Pvt. Ltd. won the maximum metals (6) including 2 Golds, 2 Silver and 2 Bronze.
RMAI also felicitated Business leaders, industry professionals for their extraordinary contribution in Rural Marketing & Development sector with the Flame Leadership Awards 2017.