Inatur focuses on SIS expansion

The organic beauty products brand targets 200 SISs with some niche retailers and plans to add 10 more EBOs.

Organic beauty & grooming brand Inatur with a store portfolio of 11 EBOs and 25 SISs has disclosed their plan to focus on SIS expansion, while adding 10 more stores by the end of current year. Inatur is currently available with leading beauty retailers like Dabur NewU and Nykaa and it is aiming to expand the SIS door count to 200 by end of 2019.

In an exclusive chat with Retail4growth, Pooja Nagdev, Founder & CEO, Inatur, shared, “We are currently present through 11 standalone stores across Delhi, NCR, Bangalore, Pune and Mumbai. As part of our aggressive retail expansion plan, we will soon reach out to other cities with an addition of 10 more exclusive stores. However, the bigger expansion lies with our SIS presence. While it stands at 25 doors right now, we plan to be present through 200 SISs with other leading players, who are not only beauty retailers but all have organic and niche brand ethos.”