Last updated : April 25, 2019 10:45 am
It also emerges that data gathered in malls is a ‘revenue’ and that data analytics is driving profitability.
In this context, Timothy Earnest, Group Director and CEO, Al Futtaim Malls, which is looking at mall business outside UAE, added, “Malls are not dying. They are going through a dynamic and exciting transformation as we measure our customers sentiment and happiness with our properties with 2.5 million Facebook follower and 5 million visitors to our website. Footfall, dwell time, convenience and social media engagement, special moments are significant for social engagement with customers to drive revenue beyond space leasing.”
Pushpa Bector, Executive Vice-President & Head, DLF Shopping Malls said, “We have an app called look-out platform that reaches to 1 million customers and quantify their experience about malls on social platforms. Each property tells us a different story based on our conclusions from date mining based on data collection of customer moments in the mall.”