The menswear brand has already started working on 15 stores while the target is to open 30 stores by end of the fiscal.
On brand perspectives and store design, Robin Mathew, Head-Brand Presentation, Indian Terrain, told Retail4growth, “Indian Terrain follows certain ideology, which is American sportswear as its primary genre. This is a subtle mature brand for mature but young clientele. We believe in hardcore retail spaces without taking away the brand effectiveness through fixtures and props. Although we are a Chennai-based brand and our muscle lies in the southern part of the country, we are designing our retail scaling to receive a rounded-up pan Indian access and preference. “