Last updated : October 04, 2019 3:31 pm
Expanding its retail presence in Indian market, High Street Essentials Pvt. Ltd (HSE) launched its first exclusive Indya store in Hyderabad. The new store celebrates the brands landmark of reaching 22 stores in the country.
Also read | Indya enters Kolkata with its first exclusive store
Indya, an omnichannel fast fashion brand, was born out of a thought to re-look at ethnic fashion and design by considering the lifestyle and aesthetics of the modern Indian woman. The brand emphasizes on new-age silhouettes that incorporate traditional embroideries, prints, and motifs. Apart from a thriving online store, the brand currently has 200+ offline retail touchpoints, including EBO’s and large format stores.
Excited about the launch of Indya Hyderabad, Shivani Poddar & Tanvi Malik, Co-Founders, High Street Essentials Pvt. Ltd. said, “Hyderabad has come of age as a fashion destination. The women shoppers of the city have a discerning sense of style and there is now a wider acceptance of global trends. Indya as a brand is centred around interspersing new-age silhouettes with an old-world femininity, aligning perfectly with what our audience in this city is looking for.”
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