Last updated : November 20, 2025 3:01 pm
The Chennai store features a double-height design and a premium look that signals exclusivity, while the Ahmedabad store offers a regal setting.
Infinity Group, a known name in luxury automotive retail, has expanded its portfolio with the launch of Infinity Timeless, marking its foray into the world of luxury watch and jewellery retail. With new stores opened in Chennai and Ahmedabad, the Group aims to bring global luxury closer to Indian buyers.
In Chennai, strategically located on Anna Salai, the double-height space with an eye-catching storefront is designed to communicate exclusivity and a specific lifestyle.
In Ahmedabad, the store is located within the premises of ITC Narmada, welcoming guests with Regal splendour. The exclusive atmosphere, curated selection and personalised customer service set a new benchmark.
“Infinity Group’s move into luxury watch and jewellery retail marks a natural evolution, extending its expertise in high-value retail and bespoke customer service to another domain of luxury,” says the company statement.
“India’s relationship with luxury is evolving, and Infinity has been part of that story for many years,” said Lalit Choudary, Chairman and Managing Director of Infinity Group. With Infinity Timeless, we’re deepening that connection by introducing the world’s most exceptional timepieces and jewellery to discerning audiences. It’s a privilege to associate with Maisons that stand as the epitome of horological excellence and that have transformed jewellery making into an art form.”