As becomes increasingly experiential, and brands scale up their investments in in-store activations and digital displays to engage customers, the ability to manage multiple audio-visual components efficiently is becoming critical.  

Infonics Technologies, a leading provider of LED Displays, has recently introduced an integrated audio-visual (AV) solution that brings devices such as displays, speakers, cameras and lighting under a single control system. The company is initially focusing on retail and commercial applications as it evaluates the product’s potential across different industries. 

Sanchali Antal, Marketing Manager of Infonics Technologies, said the AV solution is specifically designed to simplify the management of multiple devices, particularly in environments where space and ease of operation are important. 

“For instance, in a mall activation or a product launch, brands may need cameras, speakers and other equipment. Instead of managing each separately, the idea is to control everything through one system,” she explained. 

The system can be managed through a mobile application, which allows users to control connected devices and configure different audio-visual setups from a single interface. It also supports flexible input and output configurations. For instance, four outputs can be combined into a single display, while multiple input sources can be arranged according to the requirements of a particular setup. This can be useful for retail activations and commercial spaces where brands need to manage multiple content sources and display arrangements. 

Beyond functionality, the company is focusing on making the solution affordable without compromising on quality and durability. “We have tried to get a good product at a very competitive price, without compromising on quality,” Sanchali said, adding that customer support remains a key differentiator for Infonics.