Last updated : June 08, 2026 3:52 pm
Over the next few years, the company plans to expand into 40-50 cities, focusing on Tier-2 and Tier-3 markets while strengthening its presence in existing regions.
Pune-based Innocent Fresh Foods Pvt. Ltd. is expanding its presence across India with a portfolio of more than 25 traditional food products. The company, which achieved profitability early in its growth journey, currently has a presence across approximately 1,000 retail outlets and is preparing to expand into 40-50 cities over the next few years.
Saroj Rai, Co-founder, Innocent Fresh Foods Pvt. Ltd., said, “For decades, traditional foods such as Sattu, Thekua, Nimki, Makhana and regional pickles have been consumed by millions of Indians, yet most of these categories remain fragmented and under-branded. We see a significant opportunity to build trusted national brands around products consumers already know, love and trust. At Innocent Fresh, our mission is simple: make traditional foods as accessible, convenient and desirable as modern packaged foods without compromising on authenticity, nutrition or taste.”
Over the next two to three years, the company plans to deepen its presence across existing markets while expanding into 40-50 cities, with a particular focus on Tier-2 and Tier-3 markets where traditional food categories already enjoy strong consumer acceptance. Future growth will be driven through general trade, e-commerce, quick-commerce, institutional channels, and exports.
Beyond its commercial ambitions, the company has incorporated rural participation into its operating model by working with women from rural communities who possess traditional food preparation skills passed down through generations. By integrating traditional expertise into a scalable business model, Innocent Fresh aims to create livelihood opportunities while helping preserve India’s rich culinary traditions.
As consumers increasingly rediscover traditional ingredients, regional flavours, and heritage food products, Innocent Fresh believes the next phase of growth in India’s food industry could be driven by categories that have been trusted by consumers for generations but are only now beginning to see organised scale and brand-building.