Last updated : January 23, 2019 7:42 pm
The Top 100 brands have a combined total value of USD $1,796,384 m, an increase of 4.8% from 2015.
“It’s clear the best global brands are not just weathering change, but driving it,” says Jez Frampton, Interbrand’s Global Chief Executive Officer. “They understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses,” he adds.
As per the report, the world’s five Top Growing Brands include Facebook (48 percent growth), Amazon (33 percent), LEGO (25 percent), Nissan (22 percent) and Adobe (21 percent).
“There is an increasing shift from businesses leading brands to brands leading businesses. That opens clear avenues of growth. Brands grow businesses by building a strong culture, optimizing structures and governance inside the organization, while anchoring differentiated experiences on the outside”, said Ashish Mishra, Managing Director, Interbrand India.
For more details on report click Interbrand Best Global Brands 2016