By: Rita G Chauhan
Last updated : April 20, 2018 12:02 pm
Jacqueline Fernandez launched Just F a female-only fitness and fashion brand. The products will be available on Just F’s website and other E-commerce platforms at the start, with plans to get into offline retail through all large format stores and the launch of standalone brick-and-mortar stores.
On the launch, Jacqueline Fernandez said, “Launching Just F, a feminine take on fitness from my perspective, is a big moment for
Abhishek Verma, CEO, Mojostar, added, “Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers, products which cater to their needs and sensibilities.”
Just F’s range includes stylish athleisure outfits like floral infuse active wear, monochromes, club inspired active wear, functional sports bras etc. The brand has also paid great attention to detail in terms of construction and sizing, designing products which are better suited to the body type of Indian women. The brand is expected to launch its products in the market by second half of May, 2018. The products will be available on Just F’s website and other E-commerce platforms at the start. The company has planned future expansion into offline retail through product placement in all large format stores and the launch of standalone brick-and-mortar stores.