Jaipur Kurti strengthens retail footprint through partnership with Reliance Centro

By: Retail4Growth Bureau

Last updated : December 12, 2025 4:08 pm



With a growing nationwide footprint, the company already operates a strong mix of COCO, FOFO, SIS and partner stores across major cities and retail formats.


Nandani Creation Ltd (NCL), a women's Indian wear player selling apparel under the Jaipur Kurti brand, has announced its partnership with Reliance Centro, India’s widely known Fashion store. This strategic expansion underscores the company’s dedication towards strengthening its retail footprint in key target markets.

The partnership will enable the company to expand its presence in 12 stores of Reliance Centro across India. With a focus on fortifying its direct-to-consumer (D2C) ecosystem, Nandani Creation continues to build a strong presence in the women’s Indian wear segment. The company remains dedicated to offering a seamless shopping experience by expanding its retail network and strengthening its digital and offline channels.

 

"This partnership with Reliance Centro marks a significant milestone in our journey to bring our designs closer to our customers,” said Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited. “As we continue to expand our retail presence, we are excited to work with a brand that aligns with our values of quality, style, and customer experience. We look forward to leveraging this association to deliver a curated, in-store experience that resonates with the evolving tastes of Indian women.”

Besides this partnership, company currently operates 8 COCO retail stores (3 in Jaipur, 1 in Ahmedabad, 1 in Kota, 1 in Shri Ganganagar, 1 in Lucknow & 1 in Ghaziabad) and 5 FOFO retail stores (1 in Delhi, 2 in Gurugram, 1 in Mumbai & 1 in Bhatinda), 6+ Shoppers Stop Stores, 80+ SIS Store, 53+ Reliance Trends Store, 35+ Avantara & Kalanikethan Stores and many more.

Jaipur Kurti Reliance Centro Nandani Creation Ltd Anuj Mundhra

First Published : December 12, 2025 4:04 pm