James Breaks, Associate Director - Design, rpa.group will present his topic "The Art of delivering Lifestyle Shopping UX in new age phy-gital Environments” at the 10th edition of In-Store Asia to be held on August 4-6, 2016 at Pragati Maidan, New Delhi.

James has dedicated nearly two decades working with the management team in developing rpa:group into the successful, creative and innovative consultancy it is today. According to James, his personal skills have grown exponentially with the company thanks to a creative architectural education applied to a roster of loyal, diverse blue-chip clients. The years have furnished him with a multiplicity of proven creative skills ideally suited to the retail and leisure sectors, from high street to high-end.
 
In managing an accomplished design team, James has had the advantage of experiencing a complete range of roles from concept-creation to on-site delivery of projects of all sizes - boutique to roll-out. "My professional status as an architect underpins my creative passion and abilities in concept creation, visualisation, detailed design, costing and project management. Excellent communication and people skills, together with a sense of humour, make management of clients and colleagues a continual success,” shares James.