Last updated : February 09, 2026 12:10 pm
Muted colours, layered textures, and handcrafted details at the store come together to create a space where the products take centre stage.
Jaypore, the artisanal lifestyle brand from the house of Aditya Birla Fashion and Retail Limited, unveils its newest store at Colaba Causeway, Mumbai. The opening marks a meaningful expansion of Jaypore’s presence in Maharashtra, while reaffirming the brand’s affinity for spaces shaped by heritage and creative exchange.
Located at 14, Balaji Bhawan, Harbour View, the 1,037 sq. ft. store finds its place within one of Mumbai’s most evocative retail corridors, Colaba Causeway. The store interior reflects Jaypore’s signature aesthetic of calm, tactility and material honesty. Muted tones, layered textures and handcrafted details create a setting where the product leads the experience. Designed for slow discovery, the space encourages customers to engage with the hands, histories and processes behind each piece.
Adding to this narrative is a hand-painted Warli art wall, reimagined through a distinctly Jaypore lens. While traditional Warli celebrates scenes of everyday life, this interpretation extends the Karigari Ki Kahani, capturing moments of making, transformation and the journey of Indian craft.
“Colaba carries a spirit that is deeply resonant with Jaypore. It is a place shaped by culture, creativity and exchange,” shares Manu Gupta, Vice President and Brand Head of Jaypore. “Opening a store here allows us to engage with audiences who appreciate authenticity and heritage, while presenting Indian craft within a location that has always celebrated diversity and artistic expression.”
With the opening of its 8th store, Jaypore strengthens its presence in Mumbai by choosing a location known for its cultural relevance. The expansion reflects the brand’s aim to grow its retail network while staying rooted in tradition. Jaypore hosts more than 30 crafts and curates them on its website www.jaypore.com along with 41 stores pan India.