Last updated : December 23, 2025 2:49 pm
With plans to launch over 20 stores in 2026, the brand will expand its presence in Bengaluru, Mumbai, and Delhi.
Joker & Witch, a fashion watch and accessories brand, opens its first-ever offline store at Lulu Mall, Rajajinagar, Bengaluru. The store launch marks a significant new chapter after nearly a decade of building a strong online presence across India.
Founded by Satish Singh (CEO) and Maya Varma (Chief Brand & Product Officer), the debut physical store of Joker & Witch reflects the brand’s playful, modern, and accessible design philosophy while offering a dynamic and immersive retail experience.
The store is designed around the brand’s unique experiential concept, “Shuffle” – a space that encourages exploration, play, and self-expression. Translating Joker & Witch’s digital personality into the physical world, the store offers an interactive and Instagrammable environment that feels fresh, spontaneous, and ever-evolving with every visit.
Key highlights of the store include a dedicated category display for watches, jewellery and more, a spin-the-wheel zone, a zodiac envelope wall, a seasonal photo corner, currently styled with a festive Christmas theme and a charm corner.
“We’ve spent years building trust, one accessory at a time,” shared Satish Singh. “Opening our first offline store allows us to finally meet our customers in person and celebrate the joy of self-expression that Joker & Witch stands for.”
“From day one, our vision has been to bring a fresh and modern aesthetic to everyday accessories,” added Maya Varma, Chief Brand & Product Officer. “This store marks a new level in our journey and allows customers to experience the brand beyond the screen.”
The brand plans to expand to 20+ stores across India in 2026, including upcoming locations in Bengaluru, followed by Mumbai and Delhi.