Last updated : January 23, 2019 7:42 pm
The company plans to have more such exclusive stores in West Bengal and this will also help the strategic positioning of the brand. The touch-points will help them amplify their retail presence and allow them to cater to the masses.
At the launch occasion of JSW Cement’s entry into the eastern market Parth Jindal, MD, JSW Cement said “JSW Cement is now one of the fastest growing cement companies in India. We have a strong presence across the Southern Market, Maharashtra, Goa and Orissa. With East as a new addition to our map, we are looking further to increase our network and reach out to new customers. We hope to expand our horizons in the industry and take JSW Cement to greater heights in the region.”
Pushp Raj Singh, CMO, JSW Cement said “The company plans on taking 150 such counters this year. The approximate cost for these 150 stores would be around 3 crores. We would also invest in giving a complete makeover to these stores. The Priority Dealer Stores will not only give makeover but would also offer value added services to its customers. These services will be available at their doorstep or they can visit the Priority Dealer Store to get the best customer experience”