By: Rita G Chauhan
Last updated : February 12, 2018 6:34 pm
‘Just Herbs’ enters South India with an exclusive kiosk in Hyderabad. The brand is planning to open stores in Chennai, Bangalore and other major cities in the region within a year.
Adhering to the small store format of its predecessors, the store in Hyderabad has been modelled as an experiential kiosk, allowing the customers to easily walk around the store. The entire Just Herbs product range, consisting of 65 SKUs of skin, hair, bath and body products and they
On the occasion, Arush Chopra, CEO, Just Herbs shared, “We are actively looking for more locations in South India, especially in Bangalore, Chennai and Kochi. Our aim is to launch minimum 3-4 retail stores annually either in premium malls or at the high streets of major cities.” So far, Just Herbs follows a company owned, company operated model but is also considering a franchising model for further retail expansion.
Just Herbs was launched in November 2013 as an online-first venture. It is the first Ayurvedic beauty brand in India to launch products through crowd-sourcing. The brand has built a devout customer base not only in India but also in international markets such as the US, UK and South East Asia.