Last updated : March 18, 2019 10:28 am
Paru Minocha, Managing Director, Kantar IMRB, will speak at the session ‘Secret Sauce of Impulse Buying in FMCG Space’ at ISA, 2019.
Paru has over 23 years of work experience in market research. She started with Qualitative research and has since donned both the Qualitative and Quantitative hats for nearly two decades. She started her career with ORG-MARG [Now Nielsen], before moving on to head research at Synovate India [now IPSOS] and later joined KANTAR IMRB in 2015.
She has worked across sectors, from FMCG to Automotive, and her core work involves a wide range of studies including Exploratory Understanding, Need Gap Elicitation, U&A, Segmentation, Brand Equity, Concept, Product and Packaging Development and Testing, Communication Development and Evaluation.
Her dual experience allows her to focus on client business issues irrespective of methodology. In KANTAR IMRB, she leads the design thinking team which enables the client journey from insight to outcome.