Koovs wants to be the next ASOS

By: Karan Choudhury & Alnoor Peermohamed|Business Standard

Last updated : December 11, 2017 2:01 pm



Company that started in fashion retailing in the country last February, aspires to be the Indian equivalent of UK's leading online chain ASOS and Vanci.com of China


Anant Nahata, chief executive officer of online fashion retailer Koovs and son of HFCL chairman Mahendra Nahata, is making news. Koovs recently listed on AIM (formerly Alternative Investment Market), a sub-market of the London Stock Exchange, thereby becoming the first Indian e-commerce company outside of travel to go for an initial public offering (IPO) abroad. In fact, there's no listed company in Indian e-commerce, other than travel.

Soon after the London listing, where the company has already raised $37 million (Rs 225 crore), Anant told Business Standard, "someone has to lead the way”. The company that started in fashion retailing in the country last February, aspires to be the Indian equivalent of UK's leading online chain ASOS and Vanci.com of China. "We expect to be the largest fashion destination in the country in about three to five years,” said Anant.

Anant Nahata Koovs HFCL Mahendra Nahata ASOS Vanci.com

First Published : March 13, 2014 12:00 am