Last updated : July 09, 2025 4:56 pm
Strategically located at the prestigious Hotel Shelter in the heart of the city, the new store is part of the brand’s plans to strengthen presence across Tier 2 markets.
Limelight Diamonds, the leading lab grown diamond jewellery brand, has announced the launch of its new store at - the third in Madhya Pradesh.
Strategically located at the prestigious Hotel Shelter in the heart of the city, the new store is part of brand’s plans to strengthen presence across Tier 2 markets.
Thoughtfully designed to reflect modern elegance and eco-conscious values, the new store promises a seamless, elevated shopping experience, informs that company.
“The growing awareness and acceptance of lab grown diamonds is reshaping consumer choices across India,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds.
“Gwalior represents a perfect convergence of aspiration, tradition, and modernity. With this launch, we aim to bring timeless designs backed by innovation, transparency, and a purpose-driven story to the city’s evolving jewellery market.”
In the last two years, the brand has been expanding presence across 40+ cities, including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai, etc., and is poised to cross 100 stores this year.
“Our expansion strategy is guided by consumer insight and rising demand for jewellery that offers meaning, transparency, and integrity,” added Karam Chawla, Director, Limelight Diamonds. He further added,“Gwalior is part of a growing movement—where customers aren’t just buying jewellery, they’re investing in stories, in sustainability, and values. That’s exactly what Limelight stands for.
“We’re proud to bring Limelight’s unique proposition to Gwalior,” shared Atul Pathak, Franchise Partner, Limelight Diamonds. “The city’s bridal and festive jewellery culture makes it a perfect home for Limelight’s conscious and contemporary offerings that deeply resonates with today’s discerning customers.”