Lavie expands its reach in Bangalore with new store
The interiors pay tribute to the brand's roots, as well as the local heritage
Lavie, a fashion and lifestyle brand which caters to the new age young Indian woman, was launched in 2010 and has today spread its reach throughout the country. Talk about any type of bags and Lavie has it; from satchels to clutches to totes to slings to wallets.
They have expanded their reach in Bangalore choosing Jayanagar as the location for this move. With Jayanagar being a strategic location for retail, they are sure to ensure maximum footfalls. Also, their timing accounts for increased sales considering they have launched it before the festive season. The products housed at the store have a local flavour and specifically cater to the Bangalore audience.
The 400 sq. ft. store is done up with an array of bright colours, textures, hues and fun complemented by unique styling, furniture and visual elements. The store has an elegant atmosphere with a contemporary take on traditional paneling. In contrast, the beautiful white laminated oak floor adds a dash of interest to the vibrant color product categories. The walls in the store have edgy fixtures that set off the white background which is treated with the "Lavie Pink†in synergy with the brand identity.
Sandeep Goenka, COO, Bagzone Pvt Ltd, said on the launch of the store, "The launch of our store in Jayanagar is another big achievement for us. We are looking at expanding throughout India in the future and this is just the start!â€
Lavie
Sandeep Goenka
Sandeep Goenka
First Published : July 09, 2014 12:00 am