Last updated : April 17, 2024 1:18 pm
The brand’s newly launched store in Dhaka is in tandem with its plans to open stores in key locations in Bangladesh, including Chittagong.
Designed to embody the essence of Levi's® timeless style, the Banani Road store spans across 2,270 square feet. “Meticulously designed with the brand's cutting-edge NextGen Indigo store format, the store features the unique Ombre façade in a blue indigo gradient. The store seamlessly integrates digital innovation, unique shopper experiences, and an exceptional product selection including denims, non-denims, and tops for both men and women tailored to regional preferences,” shares the company.
"Our first store in Dhaka, Bangladesh, marks an important chapter for Levi Strauss & Co," said Ms. Amisha Jain, Senior Vice President and Managing Director, South Asia-Middle East and Africa (SAMEA), Levi Strauss & Co. "This launch supports our direct-to-consumer focus and aligns with a dynamic market propelled by the consumer base and swift urbanization in cities such as Dhaka and Chittagong. With a population exceeding 160 million, the country presents significant opportunities for retail expansion. Our strategic market entry and distinctive strategies position us to forge a robust presence and foster sustainable growth. Consumers can anticipate an immersive Levi's® brand experience featuring a diverse array of styles tailored to their tastes. The Bangladesh city t-shirt is my favorite! Our goal is to become the preferred choice for lifestyle apparel among Bangladeshi consumers."
The store will also feature a Levi's® Tailor Shop, enabling customers to customize their favorite Levi's® products on the spot. “With its latest products, special modules, and a feature portfolio wall, this store epitomizes Levi's® dedication to enhancing brand expansion in Bangladesh and its direct-to-consumer strategy. Through immersive retail experiences, Levi's® endeavors to reinforce its status as the denim lifestyle leader in the region,” adds the company statement.