Last updated : October 16, 2018 3:26 pm
Presenting a contemporary take on traditional Indian fashion and lifestyle, Future Style Lab’s newest brand, Ancestry, seems all geared up to woo Noidaiites too with its first store in the city.
Ancestry is inspired by the evolving face of the new age Indian who is self-assured,
With pricing that is perfectly suited to any urban Indian’s pockets, Ancestry’s unique collection of
For the new store launch, Manjula Tiwari, CEO at Future Style Lab, the parent company of Ancestry, said, “Ancestry provides an unparalleled, modern-day experience of old-style Indian artistries, and we’re sure that the brand’s offering will find much love and appreciation with our consumers in Noida. We’re truly excited about launching this store, and are thankful to Mall of India for providing us with an impeccable space and opportunity, right in the heart of Noida.”
Ancestry’s tagline #StoriesRetold, perfectly sums up its ethos, for every line of products the brand comes up with tells the story of a particular craft or tradition, but in a way that is suited to the new-age lifestyle. Any woman who’s driven by her curiosity to discover India’s cultural capital, and who appreciates sophistication in design and aesthetics, is sure to fall in love with Ancestry!