Last updated : October 21, 2026 7:24 am
With stores across major Tier 2 and Tier 3 cities, the brand is tapping into the growing demand for lab-grown diamond jewellery among Indian consumers for different occasions.
Limelight Diamonds, a leading lab-grown diamonds jewellery brand, has crossed the milestone of 100 stores across 45 cities in India this Dussehra, which reflects its ambition to make the brilliance of lab-grown diamonds more accessible to Indian consumers.
With stores spanning major metros as well as emerging Tier 2 and Tier 3 markets, Limelight's journey shows the changing preferences of India's modern jewellery buyers and interest towards LGD jewellery for various occasions.
“Crossing 100 stores across 45 cities is an incredibly proud moment for all of us at Limelight,” said Pooja Madhavan, Founder & Managing Director of Limelight Diamonds. “This milestone is a reflection of the potential of the LGD sector in India and the opportunity to redefine how India experiences diamond jewellery. What excites me most is that our journey has just begun. Having established a strong foundation in India, we are now looking at opportunities beyond our borders. Our ambition is to build Limelight into a globally recognised jewellery brand and take India to the world.”
The brand is already looking ahead to its next phase of growth, with the target of reaching 200 stores in 2027.
Speaking about the expansion, Karamjyot Chawla, Director - Retail Expansion said, “Our focus is not merely on increasing the number of stores, but on establishing Limelight as a trusted diamond jewellery destination in every market we enter. With a growing nationwide footprint and a strong expansion pipeline, we are now preparing for the next phase of growth, including opportunities in international markets.”
Limelight has a physical presence across 45 cities. Its network spans key markets such as Maharashtra, Delhi NCR, Uttar Pradesh, Karnataka and Telangana, along with several other states, giving the brand a presence across different parts of India.