Last updated : March 13, 2018 11:34 am
LimeRoad’s journey as an omni-channel retailer started with their first pilot store in Surat spanning across 890 sq ft. The store uses modular fixtures and customized store façade to handle fast display change and newer look of store front every day, respectively.
The pilot store follows a design concept revolving around the theme – “Live Everyday”. The store uses modular fixtures that can accommodate change of collections and display of merchandises more rapidly and effectively. The custom-made façade and signage are also designed in a way that the colours of LEDs can be represented differently as per display purposes. The cash counter has been kept brief to accommodate digital self-service POS screen to browse the online collections,
LimeRoad plans to open two more stores in Gujarat followed by a 60-stores- mark in the first phase of its retail expansion covering the metros as well as smaller towns.