L'Oreal India acquires Cheryls Cosmeceuticals
Cheryls is the first professional skin care brand in India to be acquired by L O'real India.
L'oreal India has made its first acquisition by taking over Cheryl's Cosmeceuticals a Mumbai-based professional skin care company. peaking on the acquisition, Jean-Christophe Letellier, Managing Director, L'Oréal India said, "This is an attractive opportunity for L'Oréal in India as it broadens the product offering of our Professional Products Division in this country to also include skincare products and services." He further added, "It will further enhance our leadership position in the very dynamic professional products market where we are present with our brands - L'Oréal Professionnel, Matrix, and Kerastase.â€
Oscar Pereira, Director of Cheryl's Cosmeceuticals says on LOreal acquiring Cheryls Cosmeceuticals, "It has been a great adventure to bring to market a truly unique brand that has captured the hearts and minds of many thousands of salons." Cheryl's Cosmeceuticals was founded by Oscar and Cheryl Pereira in the year 1986 and have their products available in more than 10,000 salons. The acquisition will help the brand to further expand their business.
L’Oreal India
Cheryls Cosmeceuticals
Jean-Christophe Letellier
Oscar Pereira
First Published : September 26, 2013 12:00 am