Last updated : October 25, 2017 10:24 am
LP Sports stores will have smaller spaces with a minimalistic look while House of LP will have two formats - smaller store at 1500 sq ft and one bigger at 6000 sq ft.
Talking to Retail4growth, Kapil Yadav, Head-VM, Louis Philippe, said, “For LP Sports store design, we have renewed the language and the propping of the store. Getting away from the typical heritage look of LP, we are bringing more modern and contemporary look in the design. Giving away bulky structures, we are tilting towards minimalistic design with generous use of brass, leather and chrome.” Bangalore-based Elemental Fixtures are supplying the store fixtures for all formats while props are sourced from different firms like Srishti Creations, Bangalore and DMS Project, New Delhi.