Last updated : February 16, 2023 10:32 am
From Valentine's thematic packaging to phy-gital activations and strong retail presence, the brand is going all out as part of its Valentine’s Day celebrations.
In another example of a shopper marketing initiative that resonates with consumer sentiment, Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, the largest producer of quality chocolates in North America, kicked off an integrated 360-degree Valentine’s Day campaign inviting and enabling consumers to express their love with its #YourForevers campaign.
The 360-degree experience, which includes TV and print campaigns, has bespoke packaging, phy-gital activation, influencer outreach, collaboration with Terribly Tiny Tales, and exclusive partnerships with Swiggy and Reliance, with huge scale on-ground activations and sampling.
Central to the campaign, the ‘Nutty For You’ microsite encourages users to submit a proclamation of love for their “Forevers.” Participants receive a shareable card for their loved ones and select winners from Delhi and Mumbai get the chance to have their message shared as a public declaration on Valentine’s Day on exclusive screens at Palladium Mall in Mumbai and Ambience Mall in Delhi. To further amplify the experience, Hershey India is hosting a massive on-ground activation where consumers and their loved ones can use a digital selfie slingshot to capture their love and depart with a chocolate hamper and printed copies of their photographs.
Commenting on the campaign, Ankit Desai, Marketing Director, Hershey India said, “At Hershey, our constant endeavour is to be an enabler and an active part of our consumers’ lives, by creating unique and memorable experiences."