Last updated : December 12, 2025 3:03 pm
By owning the delivery chain end-to-end, the hyperlocal ecommerce platform says it will work more closely with local retailers to enable faster deliveries, better order accuracy, and a more dependable shopping experience across the neighbourhoods the platform serves.
Hyperlocal e-commerce platform LoveLocal has rolled out its own dedicated delivery partner network, marking a major step in strengthening service quality for its customers and retailer partners. Known for specialising in solving for freshness via trusted local retailers, with hero categories of FNV and MNF, the platform now builds on this strength with the new network. The new delivery system brings last-mile operations in-house, enabling faster deliveries, better order accuracy, and a more dependable shopping experience across the neighbourhoods the platform serves.
By owning the delivery chain end-to-end, LoveLocal says it will work more closely with local retailers to streamline order flow and reduce delays. The company said the shift will help stores manage demand efficiently while ensuring customers receive fresh products with the consistency they expect.
To mark the launch, LoveLocal is introducing its 6-Star Experience Campaign, a premium service layer designed for new customers. Delivery partners will be seen in distinctive pink uniforms, reinforcing the brand’s focus on a personalised, concierge-style interaction at the doorstep. First-time customers will also receive curated goodies and a surprise gift with their orders.
Akanksha Hazari, Founder of LoveLocal, said, “A great shopping experience is not defined only by selection or speed. It is shaped by the final interaction at the doorstep. By establishing our own delivery partner network, we are raising the standard of that moment for both customers and retailers. The 6-Star Campaign takes this forward by turning each delivery into a thoughtful, welcoming experience that captures the everyday warmth of neighbourhood shopping and gives it a premium edge.”
She added that as the network scales across Mumbai, the company will continue to build a delivery ecosystem that strengthens local commerce while offering a modern, reliable customer journey.
“LoveLocal’s latest move builds on its quality-commerce model, which prioritises freshness, trust, and retailer partnerships over rapid-delivery speed. The platform offers two-hour delivery, powered by over 820+ digitised stores across Mumbai. Customers also benefit from a wider assortment of essentials and fresh produce, competitive daily pricing, and the convenience of shopping from neighbourhood retailers they already trust,” says the company.
The company provides small retailers with digital storefronts, logistics support, payments, marketing tools, and analytics. This reduces operational costs by leveraging existing retail supply chains rather than creating separate infrastructure.
LoveLocal has raised nearly USD 30 million from investors including Vulcan Capital, Andreessen Horowitz, and Blume Ventures. With India’s e-grocery market projected to touch USD 96 billion by 2033, the company said it sees a clear shift towards reliability, transparency, and freshness as key drivers of consumer choice.