Last updated : November 03, 2021 10:59 am
The brand is planning to clock sales to the tune of INR 2 crore in 3-4 months in the city by expanding its offline presence.
SMOOR, a leading Bangalore-based luxury chocolate brand has revealed its plans to launch exclusive brand outlets in Chennai, the ultimate gateway to the rest of South India.
The inaugural SMOOR store in the city was opened on October 23rd, with an entire range of unique, delectable chocolates, cakes, pastries, and macaroons available in a bouquet of flavors on smoor.in.
At present, SMOOR is focusing on entering the Chennai market through Direct-to-Consumer (D2C) model and expanding its presence by opening offline stores in the near future. Dessert lovers in the culturally-rich city of Chennai will be able taste the delightful, unmatched True Chocolate and Dessert experience that SMOOR has to offer.
With a 30-35% repeat purchase across all its markets, SMOOR is set to replicate this success with its launch in Chennai. With the eventual launch of its offline stores in the city, the brand is planning to clock sales to the tune of INR 2 crore in 3-4 months. SMOOR’s expansion into the Chennai market will also lead to significant job creation in the region. The brand will onboard local talent across customer service and operations verticals along with chocolate and pastry chefs.
Speaking on this occasion, Vimal Sharma, Founder & CEO, SMOOR said, “We have always received rave reviews from people in Chennai who visit our outlets in Bangalore. We also regularly receive several requests from people to expand our services to Chennai as they want to experience SMOOR in their own cities. Needless to say, we couldn’t be more thrilled to finally launch in the beautiful city of Chennai.“