Last updated : October 11, 2021 11:09 am
MAC Cosmetics and Isobar have partnered with YouTube to launch an in-store try-on feature using AR technology, which allows viewers to try on 13 bestseller lipsticks while watching the video on mobile screens.
In a bid to retain the original shopping experience, MAC Cosmetics and Isobar, the digital agency from the house of dentsu India, have partnered with YouTube, to launch an in-store try-on feature using AR technology. The YouTube ad allows viewers to try on 13 bestseller lipsticks while watching the video through one’s mobile screen. The core target audience for this AR-powered campaign are the beauty enthusiasts on the internet and those who are engaged in make-up related conversations on Google.
YouTube has played the role of catalyst by bridging the gap between MAC and its customers. On an average, the user has spent about 21.1s active time and has tested minimum three shades per AR session.
Some additional key highlights of the campaign:
Rahul Vengalil, Managing Partner, Isobar India added, “At Isobar India, we are proud to launch innovations that solve a brand’s problem, that are unique enough to create a buzz and those that are first in the industry. The success of this campaign only concludes that if innovation is born from a real consumer problem, it can resonate with them like nothing else. This is a fine example of Isobar’s ability to be a creative experience agency that effectively delivers results.”
Credits:
Client:
Rohan Vaziralli – General Manager
Karen Thompson – Brand Manager, MAC Cosmetics
Anaa Peshimam – Digital and Commerce Manage
Nirali Ghatalia – Paid and Owned Manager
Isobar:
Rahul Vengalil- Managing Partner
Priyanka Shah -AVP Media
Jay Rawal -Senior Manager Media
Sameer Chauhan -Exec Ad Ops Media
Dhawal Prajapati -Associate Director Buying
Kanika Neigi -Group Head Buying