Macromedia to invest heavily on soft signage infrastructure

MMDI plans to invest about INR 7 crore in next two quarters to import machinery and build infrastructure in producing soft or fabric signage, which is popular in signage industry today for its environment-friendly and aesthetic features.

Bangalore-based signage manufacturing company Macro Media Digital Imaging (MMDI) has disclosed their plan to invest INR 7 crores during the Q3 and Q4 of the current fiscal towards infrastructure and production of soft/fabric signages. The investment will be made towards bringing a gamut of machineries and facilities through printers, laser cutters, fitting machines, high-end profile cutters.

Talking to Retail4growth, Naresh Kumar Dasari, Director, MMDI, explained, “The signage industry has recently seen a transformation and brands and retailers are looking for fabric options. These signages are not only hazard-free and ecologically-viable but also are aesthetically superior. Unfortunately, the production span is a bit higher than the usual media. Therefore, we were not satisfied with our production capacity even though there’s a rising demand in the market. Hence, we have decided to make some investment towards the infrastructure so that we can match up with the demand.”