Marico Limited enters hand sanitizer category with Mediker Sanitizer

The brand forays into this category under its long-standing brand, Mediker, a 50 year old brand with a strong niche equity in the protection space.

Marico Limited, one of India’s leading FMCG companies, has entered the Hand Sanitizer category with the launch of “Mediker Sanitizer”. As the demand for hand hygiene essentials reaches its peak, Marico has forayed into this category under its long-standing brand, Mediker, a 50-year-old brand with strong niche equity in the protection space. These hand sanitizer packs have 70% v/v alcohol content that is sufficient to kill 99.9% germs without water, ensuring effective protection on-the-go from disease-causing germs.

“Guided by our core ethos of making a difference, we are trying to do our bit in these challenging times. With Mediker Sanitizers, we are entering into one of the most critical categories in the country today. It is one of our quickest launches, brought to the forefront in record-time, to address the surging consumer demand given the current pandemic. As a responsible corporate, we are committed to serve our consumers to the best of our abilities with products which are essential to them”, said Koshy George, Chief Marketing Officer, Marico Limited

This newly launched range will be gradually made available across medical stores, kiranas, modern retail outlets and e-commerce platforms in select cities. This launch augments the company’s hygiene portfolio which currently offers anti-lice treatment shampoo and oil under the “Mediker” brand.