The international brand anchors on Orissa market with a plan to open 300 SISs and 30 EBOs by next 5 years.
Talking on starting an international brand in a tier-I Indian city, Amiteshwar Singh, Director, Epic Brands, told Retail4growth, “We decided to start our retail operation from non-metros simply because we feel fashion hasn’t really reached in those cities and there is an instant affinity for international brands. Plus, we liked All That Jazz’s unique proposition to house only top-end brands. However, we will soon extend our retail scaling in metros through exclusive brand outlets and SIS formats. We are already in talk with large format store chains like Shoppers Stop, Lifestyle and Central.” The brand will soon open 2-3 EBOs in leading metro cities while taking the store count to 30 in next 5 years while it plans to scale up its presence through approximately 300 SISs across the country. Gurgaon-based design agency Style n Spaces will execute their introductory SISs.