Last updated : March 22, 2018 12:34 pm
The British retailer, with 63 stores pan India currently, plans to take the store count to 100 by next 5 years. Expanding in smaller Indian towns and adding on smaller formats like beauty, lingerie etc are included in Marks & Spencer’s growth strategy in the country.
The British retailer, who is currently finalizing their business strategy in India, is likely to focus more on smaller formats of stores, specially in lingerie category, for which the retailer enjoys a whopping 35% market share in the UK. However, there has been report of plummeting business for the retailer in its origin country.
Taking their plan to extend retail footprint in smaller Indian towns, Marks & Spencer will soon launch stores in Aurangabad and Bhubaneswar. The retailer launched latest global concept, the Boutique, about 2 years back in India, which is here to stay for next few years, a company spokesperson shared.