Max Retail, part of the Landmark Group, is all set to launch its new fashion format store with revised visual merchandising at VR Mall Bengaluru. The 7000 sq ft store will step aggressively into the fashion arena with the best of international fashion trends in western wear and menswear catering to the youth who demand more of everything. The store caters to the ever changing taste of millennials between the age group of 18- 30 years with faster fashion updates hitting the stands.

"The new store uses state of the art technology and the cutting edge visual merchandising to create an absorbing experience for the customer. The store comes with unique fusion of fashion and aesthetics to create lasting impression via new age elements of store design & visual merchandising strategy. We have worked on an inviting storefront and stylish interiors keeping in mind the likes and interest of the customer profiles visiting the store,” said Harshendra Maheshwari , Head - VM, Max Retail. The women's wear range will focus on nautical trends, denim highlights, Breton stripes, flowy fabrics etc while men's wear section will house merchandise such as patterned polos, motif-printed shorts, digital tees etc. However, the store will not have any kids' section.

The store comes with a new store design ID - full open store front with slim video walls at the entrance of the store, multi-level modular mannequin fashion cluster and fashion window.  It has large backlit column visuals and infographics to highlight unique features in products. The backlit fashion mirrors will help create a dialogue with customer via message on top. The store uses thematic props that put across a collection in strong visual form and have unique Doyle Board "#MaxLoves” to create fresh new looks from the merchandise itself with suggested accessories providing customers with an exclusive store experience and ease of shopping.