Last updated : October 05, 2026 10:54 am
The jewellery store is designed around the customer’s buying journey, with customised collections and dedicated spaces, adding to the overall shopping experience.
Mayavé - from the house of Dholakia, a lab-grown diamond jewellery brand, has expanded its retail presence across Delhi NCR with five stores in Noida, Ghaziabad, Netaji Subhash Place, Gurugram and Dwarka.
The brand’s retail format has been designed around the way consumers approach high-consideration jewellery purchases. The central island table serves as the first point of interaction, with the Timeless collection, followed by statement pieces and the High Jewellery Lounge. The stores also offer speciality coffee and artisanal cookies for their clients and build an experience in jewellery retail.
The store interiors use a strong red colour across the walls and flooring, which creates a bold and consistent look for the brand. The main display table has a curved shape with a glass top that allows customers to view the jewellery from different sides.
The use of glass, metallic finishes and rounded furniture adds a contemporary feel to the space, while the seating areas allow customers to spend more time exploring the collections.
“Jewellery retail is moving beyond the traditional product-led format,” said Dravya Dholakia, Founder and CEO, Mayavé. “As consumers become more aware of design, craftsmanship and the choices available to them, the retail experience becomes an important part of the purchase. At Mayavé, we have approached our stores as an extension of the product itself. We want customers to have the time and space to understand different designs and cuts and make a considered choice.”
Through its five-store Delhi NCR presence, Mayavé aims to build a retail format that brings together distinctive design, craftsmanship and a more contemporary approach to the jewellery buying experience.