Mermaid Digital strengthens its offering in branding & digital experience-led solutions

By: Retail4Growth Bureau

Last updated : July 02, 2026 3:51 pm



To bring its expanded offering to life, Mermaid Digital is setting up dedicated experience centres at its facility on Hosur Road, Bengaluru. The centres will showcase the company's digital experience solutions alongside its wide range of signage and branding services.


Bengaluru-based Mermaid Digital, long recognised as a specialist in digital fabric printing since its founding in 2008, is repositioning itself as a full-fledged solutions partner for branding and digital experiences across retail, hospitality, corporates and events.

The company has built its reputation on a wide portfolio that includes digital fabric printing, modular fabric displays, retail light boxes, signs and graphics, and digital signage. It is now expanding this foundation into a broader offering aimed at delivering end-to-end branding and digital experience solutions for both in-store retail environments and large-scale events. The company works for retail brands including Tanishq, Malabar Gold & Diamonds, Caratlane, Titan and Flying Machine, among others.

New Verticals

As part of this expansion, Mermaid Digital is launching a dedicated vertical focused on high-quality digital signage and AV technology for events. The new offering will include video walls, projection systems, integrated audio solutions, laser displays, and other immersive installations designed for experiential and event-led branding. Alongside this, the company has also entered corporate gifting and sportswear manufacturing through Mermaid Digital Sublimation Sports Wear, which will produce premium corporate clothing and event apparel. Its gifting arm will focus on sourcing and manufacturing sustainable, eco-friendly corporate gifting products.

Speaking about the company's evolution and being future-ready, Praveen Binjalbhavi, Executive Director at Mermaid Digital, said, “Having spent almost 20 years in the industry, we have developed our own expertise. We are known for our scale, execution and project management.” He added that the company has diversified into several distinct verticals over the years, including corporate branding, events and exhibition branding, and sports branding.

To bring its expanded offering to life, Mermaid Digital is setting up dedicated experience centres at its facility on Hosur Road, Bengaluru. The centres will showcase the company's digital experience solutions alongside its wide range of signage and branding services, giving visitors a hands-on look at its capabilities.

The space is designed to let customers view sample applications from across all of Mermaid's business verticals, examine its high-quality imported materials firsthand, and witness the precision of its hi-tech graphics production up close. “We operate across nearly every major printing technology, including dye sublimation, latex, UV, eco-solvent and solvent printing, supported by in-house finishing capacity,” Praveen shares. Among its recent additions are a 5-metre-wide UV printing setup for high-resolution graphics, large fabric light boxes and façade branding. The company's core manufacturing facility in Bengaluru spans approximately 25,000 sq ft, with an additional 15,000 sq ft dedicated to its events and exhibition business.

Mermaid Digital Praveen Binjalbhavi digital fabric printing digital signage

First Published : July 02, 2026 2:24 pm