Last updated : December 02, 2020 10:09 am
With an act to ramp up its brand localization and fortify its presence in the Indian market, the company opened four new stores in the previous month.
The Japanese lifestyle retailer, MINISO opened a new store in Madurai. With an act to ramp up its brand localization and fortify its presence in the Indian market, the company opened four new stores in the previous month.
Li Lin, General Manager, MINISO India, said, “MINISO believes in the potential of the Indian market, and we are committed to establishing ourselves in this dynamic country. We seek to communicate even more directly with our customers by organizing more online and offline activities, so that we can truly understand their needs and bring them fashionable, unique and high-quality items from around the country and the world.”
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The company really understands consumers and can lead trends, which make it a trends leader and one of the most influential lifestyle brands in the region, exclaimed Pravin, MINISO’s franchise partners in India.
The brand presently has more than 140 stores in the country with further expansion plans and localization strategy lined up. MINISO India increased local sourcing during the pandemic in order to maintain the continuous flow of products and will continue to provide more scope for the Indian customers.