Last updated : April 29, 2025 1:31 pm
MINISO’s new flagship presents over 20 IPs, covering a floorspace of 300m2. and is one of MINISO’s largest in Hong Kong.
Global lifestyle brand MINISO has just announced the opening of a two-story flagship packed full of the brand’s IP collaborations at Causeway Bay, Hong Kong.
The store, with a striking Stitch-themed design, is located in Wan Chai District, and presents over 20 IPs, covering a floorspace of 300m2. It is one of MINISO’s largest in Hong Kong, lying in the busy Causeway Bay business district, between the World Trade Center and Chongguang Department Store.
The flagship store features a playful design including a giant Stitch on the storefront, a 3-meter-long Stitch design wall, a trendy play theme area on the first floor, and various other Stitch-integrated design elements throughout the store.
The store has hundreds of Stitch-themed products, from blind boxes and plush toys to stationery and accessories.
“As a key strategic market in Asia for MINISO, we’re thrilled to deepen our presence in Hong Kong with the launch of this Causeway Bay Flagship store, reflecting our commitment to this dynamic market,” said Bella Tu, Vice President and General Manager of MINISO Overseas Directly Operated Markets. “With this large new store, we are able to bring more than 1,000 SKUs to our local fans, including special collections like the Stitch Vinyl Plush blind box collection, continuously bringing surprises and our 'joy philosophy' to Hong Kong.”
As one of Disney’s most beloved characters, Stitch is a globally popular IP – one of the many IPs to collaborate with MINISO as part of MINISO’s Super IP strategy. The Super IP strategy is part of MINISO’s focus on the growing trend of interest-driven consumption, bringing more popular IPs to an ever-wider audience around the world.
The new Causeway Bay flagship store is MINISO’s first two-story flagship in Hong Kong. Prior to this, MINISO launched an IP-themed pop-up store in Mongkok Langham Place last October, which saw sales of co-branded products at the store reach a new high.