Monte Carlo forays into fitness fashion with Rock.It

The brand, Rock.It, will be retailed through exclusive and popular e-commerce channels initially.

Expanding its product offerings, apparel brand Monte Carlo has recently launched a new brand for workout and sports gear, ‘Rock.It’. In order to maintain the exclusivity of the designs, only 300 pieces of each design will be made under this new range. Rock.It apparels are made of 100% polyester, terry and fleece fabrics, especially imported from Korea, Taiwan and other Asian countries. Initially, the Rock.It range will be sold exclusively on its online store (www.rockit.co.in) backed by widespread digital marketing plans, and will further expand across all the prominent e-commerce platforms.

Rishabh Oswal, President, Monte Carlo, told, “We understand the need of adding a fashion element while you are at a gym, a park or at a playground. To make our consumers stand out in the crowd, we have taken a conscious decision to make just 300 number of pieces of every style to keep the exclusivity of ‘what our customer wears’ alive. So next time when you are working out you will not find any other person in the same attire. We commit to keep your wardrobe exclusive in these 300.”