Arvind Brands's online store NNNOW will soon include many brands even out of Arvind portfolio along with establishing their in-store presence through SIS format.
Further improvising the offline and store presence, NNNOW will soon have pop up shop and SISs in brick-and-mortar stores of the abovementioned brands. Bangalore-based Restore is developing fixtures of these SISs. A source from Arvind Brands, told, “We have looked beyond being only an online shop. Integrating many features, NNNOW will soon be physically present in many stores integrating many services. For example, shoppers can enjoy shopping with various brands from a single store depensing upon proximity.”