Last updated : October 12, 2026 7:19 am
Three stores are already operational in Ayodhya, Gorakhpur and Pune, with nine more locations scheduled to open over the coming weeks.
mr. blue, the franchise-led laundry and dry-cleaning brand, has announced the opening of 12 new stores across Uttar Pradesh, Maharashtra, Manipur, Madhya Pradesh and Rajasthan, further expanding its presence across regional and emerging markets in India. Three stores are already operational in Ayodhya, Gorakhpur and Pune, while nine additional locations are scheduled to open over the coming weeks.
The latest expansion includes stores at Ranopali in Ayodhya, Mohaddipur in Gorakhpur, Mahalunge and Hinjewadi in Pune, Nambol, Mayang and Mongsangei in Manipur, Orai in Uttar Pradesh, Rajendra Marg in Dhar, Mansarover in Jaipur, Kuchaman in Rajasthan and Gaur City in Greater Noida.
According to the company, its expansion has been accompanied by continued business growth, with revenue growing by 30–40%, its store network growing by 20–25% and customer orders increasing by 30–40%. Franchise-led operations currently contribute approximately 50% of the company's business, highlighting the role of its franchise model in driving network expansion.
“Expansion is not simply about adding outlets; it is about building a model that can be replicated consistently across different markets,” said Aman Sawaran, Founder & CEO, mr. blue. “Our franchise partners bring local market understanding, while mr. blue provides the processes, technology, training and operational framework required to deliver a consistent customer experience. This expansion reflects our focus on taking organised garment care to more customers across India while building a scalable franchise ecosystem.”
Following the latest expansion, mr. blue's network is expected to reach 175+ stores across 50+ cities in India.