Last updated : April 16, 2026 3:03 pm
The company believes that in retail lighting there is no one-size-fits-all solution, where every space, every client, and every product demands a different narrative.
Delhi-based Mr. Light Illumination, which specialises in providing complete end-to-end lighting solutions, is strengthening its focus on customised experiential lighting solutions for the retail sector, as demand shifts towards high-impact and personalised store environments.
The company, led by Amit Rohra, Founder and Hitesh Rohra, Creative Director, is working on retail projects that prioritise product visibility and customer experience, particularly in premium categories such as jewellery and luxury.
“My biggest learning has been that a designer is also a client’s therapist,” Hitesh says. “We spend time understanding the client’s mindset before even discussing lighting. That directly influences the final design outcome.”
Having started as a purely retail-driven business in 1986, Mr. Light Illumination has significantly expanded its portfolio over the years. From introducing European lighting brands to the Indian market to working on premium developments with names like DLF and M3M India, the company has consistently aligned itself with the aspirations of consumers. Strengthening its backward integration, the company also operates its own manufacturing facility in Sultanpur, Delhi, where it develops its in-house product line.
A recent example of its retail-focused execution is its work with Hazoorilal Jewellers in Delhi, where lighting was designed to enhance product visibility while maintaining the brand’s premium positioning. “For any retail client, two things matter most – how well their product is showcased and the price point,” Hitesh explains. “Our role is to ensure that the product looks exactly the way it is meant to, under the right lighting conditions.”
Central to this approach is the use of high Colour Rendering Index (CRI) lighting, ensuring that colours appear true and consistent, which is an essential factor in categories like jewellery and luxury retail. Beyond technical precision, the company is also exploring more immersive and interactive formats. “If a client is inclined towards innovation, we might suggest integrating elements like holograms or dynamic lighting interactions,” Hitesh adds. “The idea is to balance the design with the client’s personality as much as the brand’s requirement.”
Looking ahead, Mr. Light Illumination is doubling down on hyper-personalised retail experiences. Its process involves on-ground immersion – studying site conditions, natural light patterns, and even consumer movement, before arriving at a design solution.
“Retail lighting today is entirely subjective and deeply customised,” Hitesh shares. “There is no one-size-fits-all solution. Every space, every client, and every product demands a different narrative, and that’s where we come in.”